Before we begin our work, we understand in-depth our client’s needs and requirements for the growth of their business in the long-run. We understand what exactly they need and analyze their current business situation before proceeding with our services. 

Our ad campaign process starts at – 

1. Working out a budget for ad campaigns and the length to be carried out for the campaigns. (weekly and monthly basis). We highly value your budget like our own!
2. In-depth research about their ideal audience and market to a specific group. If targeting globally suits our clients, we go ahead with it. 
3. We then proceed with choosing the right platform for the ad campaigns
4. Create high-quality ads with reasonable bids that provide the best user experience. 
5. Refining the landing pages
6. We decide on the type of ads that work best for you – search or display ads.
7. We ensure that you rank for your desired target keywords and get the desired quality leads that convert. We use many tactics to make sure that your customers convert and get the desired results.

The ads are displayed only when a search engine user searches relevant for products or services, places, companies, etc on a search engine. But the search engine cannot guarantee that your ad will be displayed on top of all other ads. So here is how PPC works – 

You select an advertising platform to create and display ads – it can be Google, Bing, social media, or any other online platforms, even mobile apps.

1. You create an ad.
2. You select the right target keywords, audience, and locations.
3. Set a cost you are willing to pay for the keywords and bid on them.
4. The ad you just created goes into the auction with other ads for similar or same keywords.
5. The auction will determine in which order your ad will be shown.
6. When a search engine user clicks on your ad, you pay for that click.

However, your ads may not be displayed more prominently than your competitors even if you pay more for a target keyword as ads are subject to ad auctions. Ad auctions are Google and other search engine’s automatic process that determines if your ad is relevant to the user’s search query on the SERPs. 

• Can advertise on many platforms – PPC ads are limited to Google. They can be displayed and promoted on social media and mobile apps as well. That way, there is an unlimited reach and brand awareness across many platforms so that you can get quality leads from different sources.

• Helps small businesses and start-ups – PPC can give your small company or a fresh company the kick-start needed to run the business. It can provide you with the much-needed exposure, awareness, and traffic that are required to keep customers pouring in. Moreover, it can attract local customers which can be hard with traditional methods of marketing and through organic traffic.
• Higher conversion – PPC traffic is more likely to convert than organic traffic because you will be present at the top when potential customers look for products or services or companies related to your business. It’s a known fact that search traffic is more likely to convert than any other source of traffic. It’s like going into a store and immediately finding what you are looking for. 

Besides, you get the first look, and customers are likely to click on results that appear on the top. With PPC, your brand would be displayed on top of the first page of SERPs. Also, you would be getting a higher ROI. We are PPC Agency in Bangalore 

• Reach out to potential customers directly – When your ad is displayed on the SERPs, you are reaching out to potential customers directly. According to a recent study,65% of users who want to purchase something online click on ads. And 75% of users visit the physical store if they find it on the same day they search.

PPC on Facebook can be very beneficial for your business as the platform allows specific targeting at a specific time, giving a range of opportunities for the growth of the business. That way, you would be generating more revenue. 

• Measurable ROI – You can calculate how much each conversion costs you, how many people saw and clicked on your ad, measure impressions to conversions, how many people performed the desired action on your landing page, and more. So being able to measure all these metrics and earn money by getting quality leads to make PPC one of the most opted marketing strategies for a business.

• Increases exposure to your brand – Because you would be getting the first look with PPC campaigns and management, it increases the chances of people discovering your brand or your business. Getting the first look on the first page of Google or any search results page is coveted and with PPC, you can get it all.
• Has immediate effect –  With PPC, you don’t have to wait to get to the top in the SERPs unlike with SEO or any other type of online marketing. As soon as your ad is launched, it will be displayed on the SERPs or social media immediately. But with SEO which depends on algorithms, it takes time to drive traffic and requires consistent efforts. PPC can immediately drive traffic to your site and kickstart your business for many days at a stretch. 

• Can advertise locally or globally – Because there are specific metrics available on PPC platforms with which you can target, you can choose to advertise locally or globally. If you have a physical store and want to attract local customers, you can simply use a PPC campaign set to target the local customers to your advantage.

It works wonders for small business owners. You can also target customers globally and advertise anywhere in the world on the web and social media. It’s the biggest advantage of PPC ad campaigns. 

• Compete with larger business – There is probably 50 business similar to your and some of them are to compete with, beat them to rank #1 on the SERPs with SEO or other digital marketing that drives organic traffic. Some of the businesses are quite large and almost always on the top of the SERPs. Your business could be shadowed by them and to be more visible, PPC can be the right option for you. It may put your business before the big brands and help steal some of the customers.
• Allows specific targeting at the right time – You could be reaching out to potential customers right when they need your products or services. Most of them when they are searching is ready to make a purchase, and with PPC, you can pull them to your site. PPC can be used based on many metrics for targeting specific locations. So you can promote ads in a particular region and reach out to potential customers around your shop’s locality.